With the video game industry crash taking its toll, and Atari’s financial status in free-fall, CEO Ray Kassar resigns from the company shortly after a disastrous earnings report showing two straight quarters of multi-million dollar losses – the first Warner Communications suffered since the year before it bought Atari and installed Kassar as CEO. Kassar has also drawn fire for accusations that he sold thousands of shares of his Warner stock minutes prior to the fateful December 1982 announcement that heralded the beginning of the industry’s downturn. Kassar is replaced by former Philip Morris marketing VP James Morgan, who has no prior experience in the consumer electronics field; his previous experience has been in tobacco marketing.
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