After over a year of play testing and preparation, Mattel Electronics launches the first major competitor to the market-dominating Atari VCS video game console: Intellivision (short for “Intelligent Television”). Boasting superior graphics and a library of the first-ever licensed sports titles (though licensed by various pro sports leagues, rather than by specific teams or individuals), Intellivision is well-poised to enter a market where sports games are all-important.
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