Mansquito is BACK, and… boy, does he ever need just the right onion soup mix.
A friend of mine pointed this article out to me yesterday, and I cringed and laughed at the same time:
…you need to know about a new kind of shopper that’s on the rise and will be increasingly important in 2013 and beyond: the “mansumer.”
Created partly by the Great Recession, this new breed of male shoppers have become Chief Buying Officers for their households, and are now making the majority of household purchasing decisions…
…men left the workplace and took on traditionally female roles in the home. Although the job market is improving, many of these men have continued to have responsibility for shopping, child care and household activities–and many of them are embracing the change wholeheartedly.
Hooooboy… … Read more