Our World: we now go live to…
An international production caried out live via satellite on a scale previously unimagined, Our World chronicles the activities of several countries in an all-star, real time TV broadcast to 26 countries, with segments aired live from Canada, the United States, Britain, Japan and Australia – the producers, based at the BBC, forbid pre-taped segments. Celebrity guests taking part in the live broadcast include painter Pablo Picasso, Marshall McLuhan, and the Beatles (performing “All You Need Is Love”); events seen happening live include the construction of a Saturn V rocket at Kennedy Space Center and the construction of the Japanese subway system. As laid out in the planning documents for the broadcast, which took nearly a year to prepare for, no heads of state or political figures are permitted to appear; the Soviet Union, East Germany, Czechoslovakia, Hungary and Poland abruptly end their participation just four days before the airdate, protesting the west’s stance on the Six Day War in the Middle East. An estimated 400 million people watch worldwide – the largest audience of any single television broadcast to date.